11 Hand-Picked Personal Brand Websites (2026) + How to Build Yours
Wanna see examples from real people building their online presence with successful personal brand websites? Start scrolling to see our top, curated picks, then read on to discover the best and easiest way to recreate them for yourself.
P.S. The website builder you’ll read about will not only create your website but help lay your personal brand’s foundations too.
Our hand-picked personal website examples to give you inspiration
1. Suzanna: Copywriter
Suzanna’s branding superpower lies in her witty copywriting, signature purple color, and super memorable visuals.
2. Chuck: Marketing Leader
Chuck’s personal website exudes confidence. With his content and its presentation, he gives no chance for you to think of him as anything other than the most capable marketing leader.
3. June: Digital Marketing Specialist
June’s recipe for a successful personal branding page? A confident picture, a straightforward intro, and real content created by her that shows both her skills and personality.
4. Lidia: Brand Marketing Leader
When Lidia’s site loads, you’ll see two things. Her photo (stunning, friendly, yet professional) and her intro that tells you everything about her expertise.
Complete with social media links, of course. With logos of previous clients, lists of her competencies and accomplishments, alongside some really impressive projects on her “CASES” page, Lidia really shows how it’s done when it comes to personal branding websites.
5. Tina: Content Creator & Baker
Sweet personality (pun intended) and two impressive niches? That’s Tina, who’s both a content creator and a baker—and who built a website that showcases both of them perfectly.
She did that by introducing both on her homepage, but then also dedicating separate pages for each. The information is clear and not overwhelming, and the site’s made unique by Tina’s custom content.
6. Jessica from The Ink Jar: Journalist / Poet
Jessica’s website leads with a strong headline, logos, her top projects, and services—supported by dedicated pages for her story and different writing samples. It’s the perfect balance of personal and professional, we love.
7. Marianne: Senior Director & Executive Producer
The secret to Marianne’s website is the copywriting. It’s not only written really well, but perfectly shows her achievements and expertise, even is you only skim and read the headings. Pair that with her charming picture and you have great rapport already.
8. Shaylee: Content Writer & Digital Strategist
“Hi, I’m Shaylee” is the first thing you see on the homepage—which is a great opening for a personal brand website. This site is the perfect combo of personality (with photos and a dedicated about page) and credibility (with clearly outlined services and work samples).
9. Chandler Baker: Content Creator
A signature color, profile picture consistent across all platforms, and expertise backed up by impressive stats—these are the backbones of Chandler’s website and online presence.
10. Carmen: Creative Strategist & Performance Designer
Crystal clear tagline? Check. Photo to build a connection? Check. Logos and UGC samples for credibility? Check. Stats to impress? You guessed it, check.
11. Lauren: Digital Marketer
Lauren’s homepage centers specifically around her (which is perfect for a personal branding website) and serves as an entry point for the rest of her site.
You already get an idea of her brand personality thanks to her photo and intro and are forced to check all your options aka the content she has on her site. This covers everything from more info on her to her different areas of expertise.
The best website builder for your personal brand website
For a website builder to make your life easier and not harder when building your personal website, it needs to check a few boxes. It needs to:
- have an easy-to-use, visual editor,
- offer lots of styles, colors, and fonts to choose from,
- make showcasing your work samples easy,
- assist with polishing your writing without leaving the app,
- give you the option to buy or connect a custom domain easily,
- have quick and friendly customer support in case you have questions,
- and most importantly, help you with not just your website, but also with your personal brand.
Not surprisingly, it’s that last bit most website builders utterly fail to do. And if you try to build a personal brand website without discovering your personal brand first… The result will most probably be a rather generic, unmemorable site that won’t capture attention nearly as much as a real personal branding site would.
The best website builder for creating an impossible-to-ignore personal website is Copyfolio.
Copyfolio not only checks all the website-building must-have boxes but has a free, built-in branding coach (Brandi 🫶) who will help you nail your personal brand—then apply it to every aspect of your website.
All you need is to find 10 minutes for a chat, and she’ll help you figure out your USP, brand personality, and tone of voice. With your brand foundations done, you can also get her help with
- writing you a new website tagline, intro, or other sections (using your new ToV),
- writing and adding case studies (or other projects) to your site,
- generating a professional headshot from a photo you upload,
- or creating a social media strategy, complete with content pillars to increase your visibility online.
How to build your personal brand website
Starting is always the hardest part—except when the task is broken down for you. So we’ll do just that: outline the personal website building process in easy-to-follow steps to turn this activity from overwhelming into something kinda fun.
The difference between a “regular” website and a personal brand website is that the latter is all about you. Its goal is to communicate the picture and narrative you want to portray. It should show your uniqueness and why you’re the top professional in your field, through photos, intros, and your past work.
Step 1: Discover your personal brand
How could you fill a page if you don’t know who you’re talking to, or even what to write? So the first step is to explore your personal brand and get clear about what makes you unique (aka your USP) and how you want people to feel when interacting with you and your content. Putting these together, you’ll have a blueprint for what to say and how.
The easiest (and most fun) way to do that is by chatting with Brandi, Copyfolio’s branding coach. She’s going to ask questions and challenge you to dig deeper (no BS answers here), and guide you to each of your brand assets. Like that, the end result is guaranteed to be as unique as you are. ✨
Step 2: Choose & customize your website template
Keeping your fresh, new brand personality in mind, pick a template for your website. If you’re building your site with Copyfolio, focus on the hero section of the homepage—you can change the rest after.
A website template decides the starting layout and colors of your site. In most cases, some elements are fixed, but usually you can customize many aspects later. What these are always depend on the website builder you use. For example, in Copyfolio, the layout of your homepage hero section is fixed for each template, but you can change the rest of the sections, colors, fonts, and everything else if you’d like.
With that done, you can upload your personal branding headshot to nail your first impression, then choose the fonts, colors, and button styles that best match your brand.
Step 3: Add your content & projects
You’re more than just a pretty face, and so is your website. So your next step is to fill it with content. Write your intro section (and about me page if you’re ambitious) and focus on highlighting your USP. It should be clear to everyone reading why you’d be the best choice to follow or work with.
But since anyone can say anything on the internet these days, so gotta back it all up. Add samples of your previous work to your site. The best practice is to highlight your three strongest projects on your homepage, and add the rest to a dedicated portfolio page of your personal website.
How can you showcase your projects in Copyfolio?
Not all projects are created equal, so the best way to showcase them varies a lot. Here are some of the ways to display your work in Copyfolio:
- Write a short case study. It’s best for projects that deserve an explanation: just follow the structure of the page you get and fill it with all the info needed. You’ll find this option in portfolio sections.
- Upload a PDF file. Another project type in portfolio sections, this option is perfect if you already have your samples saved as PDFs. People simply click the thumbnail image, and it’ll open in a new tab.
- Add an external link. It’s the most popular option amongst journalists and content writers. You just paste a link to something that’s already published online, and people can check it via the thumbnail again. This is the third project type in portfolio sections.
- Create a video gallery. Made with creators and social media peeps in mind, you can upload short-form videos into a stunning gallery, so people can watch them without leaving your site. Way more professional than a Google Drive dump.
- Try a collage or image gallery. If you have loads of visual content that don’t need explanations, just pop them into one of these and let the content speak for itself.
- Add an image + text section. Nothing fancy, but sometimes all you need is one visual on one side and some info on the other. In Copyfolio, you can upload an image (and play around with the shape or add it to a mockup) or video, then have a text module right next to it.
With the number of sections Copyfolio has the possibilities are endless, your creativity is the only limit. Click here to give it a try.
Step 4: Get a custom domain & publish your site
When it comes to personal branding (not business branding), your name is a big part of your brand. So of course having your personal website under your name is essential for fully owning your brand. Not to mention that it’s way more professional to have your own domain than to host your site under your provider’s address.
In Copyfolio, you can get and connect your domain in a few clicks. It’ll automatically search for your name, so just choose the TLD (like .com or .design) you like and click purchase. You don’t have to worry about the setup; it’s done for you automatically in the background.
It also automatically comes with an SSL certificate (unlike at other domain providers), so you won’t have to spend any extra money on that either.
And if you’ve already reserved your domain name elsewhere, that’s okay too. You can connect it to your site by following a few simple instructions.
Optional steps to put the cherry on top
Or course there’s always more you can do, so if you want to really pimp the hub of your personal brand, here are a few more things you could do.
Set yourself up for SEO success
There are some basics you need to cover if you want to show up in search and socials like a professional. Find the SEO settings and fill out the meta titles and descriptions for each of your pages.
Create custom preview images
Speaking of metadata, if you plan on sharing your site on LinkedIn and other socials, create and add custom preview thumbnails too. It’ll make your content instantly recognizable as yours and give context to those who are too lazy to even read the meta title.
Start a blog to drive traffic
Is SEO a part of your marketing strategy? Then start a blog (Copyfolio has a handy blog section for that) and get to creating content in your niche to get featured in search and bring visitors to your site. LinkedIn’s not the only place to become a thought leader, after all.
Showcase logos of previous clients and companies
Another great way to add credibility to your personal brand website is to showcase who’s already given you confidence before, aka your previous clients and employers. Use a simple logo wall section to showcase their brands easily.
Brand every bit: set a custom favicon
You know that little icon that appears next to your page’s title in the browser tab? It helps your page stand out from the million tabs one might have open, and makes it recognizable as yours. So upload your logo or generate a custom icon from your initials in Copyfolio.
Link your profiles with social media icons
Your personal website shouldn’t be a free-floating part of your digital presence. Think of it as part of a network instead. So to link back to other important parts, add social media icons to your hero or footer, so people can check you out on other platforms easily.
Customize your contact page
The contact page is a very underrated part of your website. You don’t think much of it, but what if it can give the nudge someone needs to actually reach out? So write some fun copy, upload an on-brand picture, or shake it up in a creative way.
Add all important info to your footer
Don’t want to add a contact page? Then it’s even more important to have all your info in your footer. That’s where most of us instinctively go for these things, so have them all ready.
All your personal branding website questions answered
Still wondering about anything related to creating your personal website? Take a look, maybe we have the answer below.
Having a personal website is the ultimate signal that you’re more than just the average Joe and take your career seriously. It’ll show clients and employers that you’re willing to put in the effort—and that you’re more invested (and maybe even skilled) than your competitors.
In the era of AI-generated everything, showing not just your expertise but also your human side will help you stand out. This start making sure your personal brand really reflects you and follows all the way to the content you create. Be strategic, yes. But also be authentic and try to make a genuine connection with your audience.
With the right website builder, you won’t need a designer for your personal website. Just make sure to choose an app like Copyfolio that has great templates to start and easy ways of customizing it. Look for features like global color palettes and design styles, so that you won’t have to set things individually for all elements.
As long as you use a what-you-see-if-what-you-get (WYSIWYG) style visual editor, you won’t need any coding skills to build a successful website. 10+ years ago you had to be able to dig into code to fix your once-again-broken Wordpress site. But in 2026, you can easily find website builders that do just as much (if not more) without the hassle and frustration that came with Wordpress.
Start by reading through your brand personality traits and think about what colors could match them. You could also research color psychology to help you out—or ask Brandi about it. Since she knows your personal brand inside out (+has all the color knowledge), Brandi can help suggest specific colors that’ll match your vibe.
