13+7 Personal Brand Examples from Creators & Entrepreneurs
Reading about personal branding is great—but when you sit down to actually create your brand assets and start posting, it won’t get you that far. Yes, it's a starting point, but looking through some examples will help you see what building a personal brand actually means in practice.
So let us show you a few very different personal brand examples (and some bonus, real-life personal brand statements too) to give you a good idea of how it’s done. And give you a little inspo for yours. 💅
Read to the end to find out how you can also define your personal brand easily with a free personal branding coach, Brandi.
Personal brand examples you need to see
We collected a variety of content creators and entrepreneurs with pretty different personal brands for you to browse. We’ll take a quick look at who they are, check their branding, and finish off with a takeaway tip for when you're working on your personal brand.
The best personal brand examples are unique. They stand out either in their visuals, overall mood, or even tone of voice. If the examples you’re looking at are too similar, you won’t learn much about how you can differentiate yourself with your brand. But if they can show you a good variety and different ways of communicating your brand (through colors, images, or words), then they’re doing their job.
First, take a look at the example and note what things you notice, what things stand out. Is it the colors? The headshot they’re using? Their tagline. Then try to describe it with three adjectives, aka put into the words the vibe they give. Then do the same thing but backwards: decide the feeling you want to communicate, then think about how to do so with a similar asset.
1. Ali Abdaal
If you also want a surprising element in your personal brand, ask Brandi what visuals could subtly contrast your brand personality.
Who’s Ali?
Ali is a doctor-turned-productivity YouTuber, podcaster, and author, best known for breaking down complex productivity and learning techniques in a friendly, accessible way.
What’s his personal brand like?
- Visual branding: Ali’s online presence features bright pops of color, small hand-drawn illustrations, and good-quality, but friendly photos.
- Tone of voice: his tone is casual at times (“Hey friends”), straightforward, and easy to understand. At the same time, there’s no “dumbing down”, so while his content is accessible, he keeps his credibility
- Brand personality: the best way to describe Ali’s brand personality would be friendly, motivating, credible, and fun. You wouldn’t necessarily expect to see these characteristics together, but that’s exactly what makes him unique.
Takeaway tip 💁♀️
Don’t be afraid of combining unexpected personal brand traits, it’s a great way to be unique. The same goes for what visual style would be expected from your niche: educational content doesn’t have to be plain and boring. Find what’s authentic and unique to you, and that fact will bring you success.
2. Grace Beverley
Chat with Brandi to have your personal brand strike the perfect balance like Grace's.
Who’s Grace?
Grace is a UK-based entrepreneur. She founded TALA and Shreddy (both fitness brands) and she’s known for her brand being all about sustainable fashion, transparency in business, and balancing entrepreneurship with wellness.
What’s her personal brand like?
- Visual branding: consistent with templates, minimalistic with colors (black, white, and beige), and elegant with the font choices (serif fonts, often in all caps)
- Tone of voice: confident, disciplined, calm, which stands out when everyone’s trying to be louder than the next person to get noticed
- Brand personality: Grace is motivational but not hypey, professional with high standards, like a no-nonsense coach or mentor. At the same time, she stays relatable with genZ elements like the style of her IG profile picture.
Takeaway tip 💁♀️
You don’t have to be the loudest one in the room to make an impact. Sometimes quiet confidence will take you further than being overly bubbly. But don’t forget: consistency is power, so if you commit to a personality, stick to it. If it ends up being harder than it seems, you can always ask Brandi for help.
3. Charli Marie
Struggling to be like Charli, professional yet not boring? A chat with your branding coach can help.
Who’s Charli?
Charli is a designer and YouTuber from New Zealand, known for her videos on design, freelancing, and creative careers. She helps aspiring designers grow both creatively and professionally.
What’s her personal brand like?
- Visual branding: Charli’s personal brand is super recognizable thanks to her signature purple color and dark teal accents. She combines that with casual but good quality photos and hand drawn doodles.
- Tone of voice: her tone is friendly and simple, quite neutral—she seems to be expressing her personality through her content and visuals
- Brand personality: casual and relatable, while notably still an expert, trying to show the creativity of design and how tech can be fun as well
Takeaway tip 💁♀️
Just because you show off your personality, it doesn’t mean you’ll lose credibility. You can have a professional vibe while having a fun, colorful brand—so don’t let that ever hold you back.
4. Dr. Julie Smith
Want the perfect colors without researching color theory? Ask Brandi what would fit your brand personality the best. She already knows all the research.
Who’s Julie?
Julie is a clinical psychologist and bestselling author, known for her bite-sized, practical mental health advice she posts on Instagram and TikTok.
What’s her personal brand like?
- Visual branding: clean typography, soft and calming colors, scribbles here and there, and photos that give off a caring, friendly vibe.
- Tone of voice: professional, credible, but a little distant on her website, writing about herself always in third person. On social media she keeps the professional tone, but in a friendlier way, using “you” often, and lightening her copy with more casual visuals.
- Brand personality: warm, friendly, and caring, so kind of the opposite of what you might expect from a clinical psychologist.
Takeaway tip 💁♀️
Start your personal branding process by getting clear on the message you want to communicate and how you want to come across. From there, dive into color psychology and choose colors that support that message and work in your favor. Blue for example, which Julie also uses, is known to have a calming effect. So it can make sensitive topics like mental health feel safer.
5. Mel Robbins
Always keep your end goal and target audience in mind, so you can create a personal brand that resonates, just like Mel's.
Who’s Mel?
Mel is a motivational speaker, author, and podcast host, known for practical personal development advice and tools like “The 5 Second Rule” to overcome procrastination and self-doubt.
What’s her personal brand like?
- Visual branding: Mel has memorable signature colors (a mid-toned green and bright yellow), modern sans serif fonts (DM Sans and Trade Gothic Next), and bold text overlays and strong callouts for an energetic look
- Tone of voice: with short sentences and lots of emphasis and cadence her ToV is punchy and high energy, often emotionally validating, conversational, sometimes to the point of being blunt.
- Brand personality: if Grace was giving big sister energy, Mel is almost parental: fiercely supportive but boundary setting. She’s also relatable, raw, and human. She shows that she’s been there, knows how it feels, and turns it into being empowering. With practical self-help advice—nothing woo woo, all based on neuroscience and evidence-based tools.
Takeaway tip 💁♀️
Decide the role you want to play for your audience, the one that shows up when they need guidance. Then let everything reinforce it: your words, pacing, and visuals should all match that energy. Consistency will make your brand feel authentic and confident, and thus impossible to ignore.
6. Marques Brownlee
Sometimes using a certain style of visual branding can show followers your niche at first glance.
Who’s Marques?
Marques is a popular tech YouTuber, known for his sleek, professional videos reviewing the latest in consumer tech with clear, honest insights.
What’s his personal brand like?
- Visual branding: with a simple black and white base, the pops of red and mid-toned blue really pop. That, paired with high-energy photos, prominent arrows and text overlays, and bold serif fonts, gives his brand a distinctive, daring look.
- Tone of voice: Marques’ tone is clear and calm, turning complex tech insights into easy-to-understand content. He’s precise but not boring.
- Brand personality: his personality goes beyond an intelligent expert. He shows curiosity and remains relatable. He shows authority combined with trustworthiness—no wonder people love learning about tech from him.
Takeaway tip 💁♀️
Some industries have typical visual traits that just work. Cinematic photography, darker colors, professional-looking visuals are that for tech. So research your niche and see what checkboxes you need to tick for your brand to do well.
They’re not everything but they’re the most easily noticeable. When you open someone’s website, what do you see first? Their colors, fonts, layout, and photo. And on social media? Their profile picture and their posts. Reading their tagline, intro, or captions all come after that. So for nailing your online first impression, having on-brand visuals and cohesiveness is essential.
7. Tori Dunlap
Connecting with your audience is what can take your personal brand from meh to memorable.
Who’s Tori?
Tori is the founder of Her First $100K, a financial education platform for women, known for her approachable, feminist take on personal finance and financial empowerment.
What’s her personal brand like?
- Visual branding: bright and vibrant, just like her personal brand in general. You’ll see deep cherry red with accents of bright green paired with bold fonts, fun images, and power poses.
- Tone of voice: on one hand, it’s exactly what you’d expect: empowering, motivating, and confident. But at the same time, her tone is also value-driven, no-nonsense, and a bit provocative, which sets her apart from other gurus and motivational speakers.
- Brand personality: Tori’s brand personality is the ultimate example of a confident brand. Her brand is bold and rebellious, outspoken and unafraid. At the same time, she’s relatable—that’s how she managed to build such a connection with her audience to start with.
Takeaway tip 💁♀️
Finding the sweet spot in your tone and brand personality that resonates with your target audience can take your brand from meh to memorable. One that people will notice and talk about (think going viral), which is the key to success in 2026.
8. Jay Shetty
You can always check with your personal branding coach to make sure your brand assets all support one another.
Who’s Jay?
Jay is a former monk, bestselling author, and purpose coach. He’s known for his thought leadership around mindfulness, relationships, and personal growth. People love his content for being both inspirational and calm at the same time.
What’s his personal brand like?
- Visual branding: the different shades of green that dominate Jay’s visual branding give it a clean and grounded feel. The overall simplicity, clean serif fonts, and cinematic photography all reinforce that vibe.
- Tone of voice: calm and reflective, reminding you of a teacher who’s really good at storytelling. His copywriting is empathetic and inspirational without being too over-the-top.
- Brand personality: Jay’s whole brand personality is warm and serene, exactly what you’d expect from a monk-turned-coach. He’s thoughtful, soothing, and calm, guiding and motivating people without being pushy.
Takeaway tip 💁♀️
Ideally, the different aspects of your branding should always match. But Jay’s personal brand shows the power of deeply aligning your personality, tone, and visuals. You can easily stand out just by being cohesive and authentic, showing up consistently until people can recognize you by the feeling alone.
9. Prof. Emily Oster
Not everyone's brand identity needs to be casual and relatable. Make sure you find your secret sauce, the identity that's authentic for you.
Who’s Emily?
Emily is an economist and author of bestselling books on pregnancy and parenting, known for her data-driven but approachable advice that helps parents make informed decisions without judgment.
What’s her personal brand like?
- Visual branding: Emily’s color palette reflects her niche (parenting & pregnancy) perfectly with the soft pastel colors, of course with matching, friendly fonts. She combines that with scribbles for a family-friendly design and high-quality photos that are great for credibility
- Tone of voice: similarly to Dr Julie and contrary to Ali, Emily uses third person. Well, or her team does. Because even though her website is labelled with her name, she’s shown as “just” the professional behind it. Credible, knowledgeable, but a little bit distant. The tone is not overly formal, but not fun and casual either. Somewhere in between to make the materials digestible, but feel trustworthy at the same time.
- Brand personality: Her brand personality overlaps with her tone of voice: professional, knowledgeable, and accessible on her website. She’s more casual on social media though, sharing the same insights but in a more personable way.
Takeaway tip 💁♀️
Going against what’s expected in your niche (e.g. being fun and relatable as a doctor) works for some, but it’s not an end-all be-all recipe. We’re repeating ourselves here, but try to find what feels authentic to you. If it’s sticking to what people expect (e.g. acting professional as a doctor), embrace it and make it your superpower.
10. Rachel Rodgers
Don't be afraid to be disruptive and rebellious—as long as it takes you closer to your goals.
Who’s Rachel?
Rachel is a business coach, author of We Should All Be Millionaires, and founder of Hello Seven, known for helping women — particularly women of color — build wealth and unapologetically embrace abundance.
What’s her personal brand like?
- Visual branding: elegant with a deep bottle green (paired with a toned-down beige), shaken up by pops of red and decorative elements (lines and arrows, not hand-drawn this time though).
- Tone of voice: Rachel’s tone sounds like a CEO and activist combined (which she is), using clear and declarative language. Her voice is confident, direct, sometimes bordering on confrontational. You won’t see her softening her message to please and comfort others.
- Brand personality: her brand character is just as bold and confident. Rachel’s brand comes off as authoritative, empowering, and unapologetic. She positions herself as a natural leader, giving her followers permission to want more and to go out and get it.
Takeaway tip 💁♀️
Being too aware of other people’s opinions can hold you back. Even if the end result might be disruptive and rebellious, if that’s what’s authentic for you, go for it. Be unapologetically yourself and don’t be afraid to push the boundaries.
11. Adam J. Kurtz
While defining your brand, sometimes you might find it's imperfection that makes you stand out, so don't be afraid to embrace it.
Who’s Adam?
Adam is an artist and author, known for his colorful, hand-drawn designs and honest, vulnerable writing that encourages creativity, self-expression, and acceptance of imperfection.
What’s his personal brand like?
- Visual branding: the first thing you notice is Adam’s color palette: it’s the primary colors. Combined with handwriting everything wherever he can get away with it, the overall look is bold but playful.
- Tone of voice: his tone is simple and human with plain language and no jargon. The writing is reflective, honest, and self-aware, which helps people connect with and relate to him.
- Brand personality: His personal brand traits are bold, fun, and unapologetically real. And with that, relatable. This strong sense of raw reality brings substance to his playfulness, which works out really well for Adam.
Takeaway tip 💁♀️
Not everything has to be super perfect—imperfection and unusual choices can give your visual brand an authentic and unique feel, making it even easier to mark it as yours.
12. Madi Maple
If your audience has a very specific style like starting sentences with lowercase letters, feel free to adopt it for your personal brand to build connections more easily.
Who’s Madi?
Madi is a business coach for (mostly genZ) creatives, known for her bold, no-fluff approach to helping entrepreneurs scale their businesses while staying authentic.
What’s her personal brand like?
- Visual branding: the defining feature of Madi’s branding is the accent of pink on a simple grayscale palette. She pairs that with well-lit photos with pops of pink and lilac.
- Tone of voice: the first thing you might notice is that she doesn’t use capital letters (very genZ of her). But her tone is confident, yet casual and very relatable, like you were chatting with your bestie, who happens to know it all.
- Brand personality: Madi’s brand is fun, bubbly, and fairly girls—and definitely very genZ. This shows in every element of her online presence, from the designs, through the text, to the content.
Takeaway tip 💁♀️
You can choose a really bright, bold accent color to stand out from the crowd. Make sure to pair it with a more muted background and clean layout though, so your designs don’t get too overwhelming.
13. Marianna Hewitt
Your personal brand doesn't have to be loud to be confident, or to stand out. As long as you create valuable content, your brand will thrive.
Who’s Marianna?
Marianna is a beauty influencer and the co-founder of Summer Fridays. She’s known for her soft, minimalist aesthetic and content on beauty, lifestyle, and wellness.
What’s her personal brand like?
- Visual branding: Marianna’s style is the epitome of a luxury branding with lots of neutrals, elegant serif fonts, and editorial style pictures.
- Tone of voice: pairing exceptionally well with her visual style, Marianna’s tone is warm, confident, and calm. Listening to her feels like a friend who gently guides you to better choices and habits.
- Brand personality: no surprises here, but her brand personality is sophisticated and stylish yet authentic. It’s all rooted in her mindful living practices and entrepreneurial curiosity, emphasizing being thoughtful, intentional, experienced, but also humble.
Takeaway tip 💁♀️
Make sure your brand character and visual branding don't clash. For a calm, sophisticated brand personality, go with colors and photos that embody the same vibe.
Personal brand statement examples
We wouldn’t want to leave you without a few brand statement examples though, as they seem to be a hot topic for people discovering their unique brands.
It’s a sentence or two that sums up all the essential info: who you are, what you do, and for whom. Some people use this phrase interchangeably with taglines and elevator pitches, but don’t be mistaken, they’re not exactly the same.
The difference between your personal brand statement, tagline, and elevator pitch
They all share the same essence but their purpose and phrasing is a little different.
- Personal brand statement: its aim is to give you clarity, it’s not supposed to be something you share with the public. It tell you what you need to keep in mind, especially when working on your other brand assets, to make sure they’re all aligned.
- Tagline: it’s the shorter, punchier, instantly understandable version of your brand statement. This is what you’ll have on your website homepage, maybe even in your Linkedin bio.
- Elevator pitch: this is the version you actually say out loud to people. It answers the “what do you do?” question in a quick, convincing, and conversational way.
7 brand statement and tagline examples
Since statements are supposed to be internal assets, and/but people often use them and taglines interchangeably, we’ve collected some statements and taglines from personal branding websites, so give you some ideas for writing yours.
1. Suzanna
My name is Suzanna, and I'm your copywriter next door.
I am here to make sure you won't get lost in the deep ocean of the algorithm. Why drown when you can stand out?
Weapons: Content Marketing | Brand Storytelling | Creative Campaigns
Right in the first main sentence of this tagline, you already get two crucial pieces of info: Suzanna’s a copywriter—and her brand personality is “girl next door”. So she’s casual, relatable, and easy to work with.
The rest of the branding statement tells you that she can help with content marketing, brand storytelling, and creative campaigns, all to fight the challenging algorithms. And the way she says it all, her tone of voice, reinforces her fun brand personality at the same time.
2. Chuck
I’m Chuck. I create brands people obsess over, connect them with culture, and build AI forward marketing engines designed for real growth. I've taken startups from unknown to category leaders, and I bring that same energy to every project.
Contrary to Suzanna’s, Chuck’s brand statement is straightforward, to-the-point. In the first sentence, he states what he does, then in the second, he supports that with what he’s achieved. He’s positioning himself as a marketing expert (not just creating brands, but ones people obsess over), and shows how he adapts and succeeds with new technologies (building AI-forward marketing engines).
3. Valeriia
Empowering brands on social media: strategy, content creation & engagement
Valeriia managed to show both her areas of expertise (social media strategy, content creation, and increasing engagement on social media) and her brand’s promise (empowering your brand on socials) in a single-sentence personal brand statement. It shows less brand personality than the two previous examples: for that, you need to check the rest of her social media portfolio. Which, by the way, she built with Copyfolio.
4. Shaylee
Hi, I'm Shaylee —
a content writer and digital strategist with a passion for storytelling.
I craft real value for B2C and B2B brands.
Similar components appear in Shaylee’s tagline, just in a different order. First she introduces what she does: she’s a content writer and digital strategist. Then she goes into details with her USP: passion for storytelling + value for both B2C/B2B brands.
5. Scott
Communications & Marketing Leader | Creative Director | Content Strategist & Creator
Fascinated with how communication and technology shape identity, define culture, and connect us all.
Scott leads with his profession or job titles, so if you’re a recruiter looking at his creative director portfolio, you’ll have a good idea already, if he’s a good fit or not. Then comes his personal brand statement that gives us insight into his thinking about the creative and tech world.
6. Mariah
As a brand strategist, social media manager, and content creator with nearly a decade of experience, I create impactful campaigns that drive business growth.
A brand statement doesn’t need to be a single sentence. Neither does a tagline. Mariah went the longer route with an opening sentence to catch you attention. Then she goes into her expertise, experience, and business promise: creating campaigns that’ll help you business grow. If she included who her target audience was too, this would be 10/10.
7. Emma
Compelling copywriting and engaging social media content for travel, fashion, and lifestyle clients.
Let's write your story together.
Emma’s tagline clearly states who she’s the perfect fit for (travel, fashion, and lifestyle clients), and what she does for them (copywriting and social media content). Pairing this statement with a compelling call to action, she’s nailing that online first impression.
Your brand can be divided into two parts: your visual branding and your brand character. Your visual branding includes all the elements you can see: your color palette, fonts, logo, the layout of your website, and even the style of images you use. Your brand character on the other hand has all the invisible aspects: your brand personality, USP, and tone of voice. You need to be clear about all of these, keeping them consistent across all platforms, for a strong personal brand.
If you’re looking to build a full-fledged personal brand, Copyfolio is your best bet. It helps you take care of all aspects of your brand, as you can:
- Choose or create a color palette that fits your vibe
- Pick fonts you love: from presets or custom pairs
- Perfect the layout of your website with a drag-and-drop editor
- Generate a professional headshot for a great first impression
- Discover your brand personality, tone of voice, and even USP with Copyfolio’s AI branding coach, Brandi.
You get a fleshed-out personal brand, an online portfolio, and a personal website all-in-one.
Create your own unique brand easily
Figuring out your personal brand? Brandi's got you. 💁♀️
She's your personal branding coach, living right inside Copyfolio, ready to help you 24/7. Totally free. From nailing your brand personality and USP to getting your tone of voice just right, Brandi makes it all click.
Just start a chat and answer a few fun questions about yourself, your work, and your goals. She'll turn your answers into your brand foundations you can come back to anytime. ✨
Also need a killer client pitch or bio that actually sounds like you? She's got that covered too.
Ready to meet Brandi? Create your free Copyfolio account and start chatting right away!
