13+7 Personal Brand Examples from Creators & Entrepreneurs
Reading personal brand statements is great—but when you sit down to actually create your brand assets and start posting, they won’t get you that far. Yes, they’re the starting point (and we’ll show you some at the end), but you’ll also need a visual brand as part of your brand identity. You’ll need it to build your website, create social media posts, and set up your profile everywhere.
But matching your visuals to your brand personality can be tricky at first if you’ve never done it before. So let us show you a few very different visual personal brand examples to give you a good idea of how it’s done in practice. And give you a little inspo for yours. 💅
Personal brand examples you need to see
We collected a variety of content creators and entrepreneurs with pretty different visual branding for you to browse. We’ll take a quick look at who they are, check their visual branding, and finish off with a takeaway tip.
The best personal brand examples are unique. They stand out either in their visuals, overall mood, or even tone of voice. If the examples you’re looking at are too similar, you won’t learn much about how you can differentiate yourself with your brand. But if they can show you a good variety and different ways of communicating your brand (through colors, images, or words), then they’re doing their job.
First, take a look at the example and note what things you notice, what things stand out. Is it the colors? The headshot they’re using? Their tagline. Then try to describe it with three adjectives, aka put into the words the vibe they give. Then do the same thing but backwards: decide the feeling you want to communicate, then think about how to do so with a similar asset.
1. Ali Abdaal
Who’s Ali?
Ali is a doctor-turned-productivity YouTuber, podcaster, and author, best known for breaking down complex productivity and learning techniques in a friendly, accessible way.
What’s his personal brand like?
- Ali uses a white-beige background for most of his designs but makes them more fun with pops of orange, yellow and teal.
- His heading font is Recoleta, which is a super fun and friendly choice, paired perfectly with Elza for an all-around rounded look.
- The photos he uses are all bright and happy—you’ll often see him smiling, working, or with accessories like books or a phone.
- Graphic elements are hte cherry on top for his visual branding, giving all his designs character. He uses underlining scribbles, funky arrows, and little drawings all throughout.
Takeaway tip 💁♀️
Educational content doesn’t need to look serious. You can lighten complex topics with bright and casual design, making the scary feel much easier to conquer.
2. Grace Beverley
Who’s Grace?
Grace is a UK-based entrepreneur. She founded TALA and Shreddy (both fitness brands) and she’s known for her brand being all about sustainable fashion, transparency in business, and balancing entrepreneurship with wellness.
What’s her personal brand like?
- With her graphics mostly restricted to YouTube, Grace uses a very minimalistic color palette, using only black and white, with a mid-toned beige as her accent color.
- Her typography is based on a sleek serif font that gives all her Youtube thumbnails (and cover image) a chic and elegant look.
- Her photography is a mix of super casual and relatable, genZ style—and a high-end, almost editorial vibe.
- In her designs, she focuses on the photos and the typography, often using a darkened background to make them pop, and adding small text overlays for more details.
Takeaway tip 💁♀️
Consistency is power. See how Grace uses the same layout, fonts, and design style for all of her podcast thumbnails? It builds recognition and strengthens her brand with every post. So followe her lead and stay consistent.
3. Charli Marie
Who’s Charli?
Charli is a designer and YouTuber from New Zealand, known for her videos on design, freelancing, and creative careers. She helps aspiring designers grow both creatively and professionally.
What’s her personal brand like?
- Charli’s signature color is purple, which makes her personal brand very easily recognizable. She accents it with white a darker teal. It’s a simple three-color palette but it works amazingly for her.
- For fonts, she uses Averta and Lato for her headings and body text, but pops in Grayscale, a handwritten font for a few fun elements.
- She uses almost casual, but very good quality photographs everywhere, showing her going about her day, working away. This style of photography is amazing for creating a personal connection while keeping up the image of her professionalism.
- Charli makes her designs more fun with little hand-drawn elements like stars, lines, and arrows—which go perfectly with her handwritten font.
Takeaway tip 💁♀️
Just because you show off your personality, it doesn’t mean you’ll lose credibility. You can have a professional vibe while having a fun, colorful brand—so don’t let that ever hold you back.
4. Dr. Julie Smith
Who’s Julie?
Julie is a clinical psychologist and bestselling author, known for her bite-sized, practical mental health advice she posts on Instagram and TikTok.
What’s her personal brand like?
- Julie uses soft blues, grays, and white, creating a simple and calming color palette.
- Her typography is clean and easy to read with the fonts Nimbus and Poppins as her main choices.
- Her photos give off the same caring, friendly vibe, with bright and warm lights, great quality. Mixing studio shoots with subtle smiles and casual settings with big bright laughs creates the perfect balance between looking friendly and professional.
- As it seems to be an upcoming design trend these days, you’ll find some scribbles on Julie’s website and graphics too, circling or underlining words to highlight them.
Takeaway tip 💁♀️
Look into color psychology and see how you could work that to your advantage in your branding. Blue is known to calm, effectively making a topic like mental health feel safer. Think about the goal of your message and look up what colors could support that.
5. Mel Robbins
Who’s Mel?
Mel is a motivational speaker, author, and podcast host, known for practical personal development advice and tools like “The 5 Second Rule” to overcome procrastination and self-doubt.
What’s her personal brand like?
- This cool, mid-toned green and bright yellow are Mel’s signature colors, and the foundations of her color palette. She pairs it with simple black and white, adding in an extra pop of bright teal occasionally.
- She uses DM Sans and Trade Gothic Next for fonts, both sans serif fonts to ensure a modern, friendly, yet confident vibe.
- She doubles down on that in her graphics too, with bold text overlays and strong callouts for an energetic look.
Takeaway tip 💁♀️
If your brand is loud and motivational, your visuals should be too. Don’t be afraid to use bold, bright colors to make a statement—they’ll help your brand to be easily recognizable too.
6. Marques Brownlee
Who’s Marques?
Marques is a popular tech YouTuber, known for his sleek, professional videos reviewing the latest in consumer tech with clear, honest insights.
What’s his personal brand like?
- Marques’ color palette is simple: white background, black text, with a red accent—and a mid-toned blue popping up here and there.
- Pairing that with bold sans-serif fonts (FF Din Pro & Din Condensed) gives his site and all his designs a confident look.
- Of course his photography style also supports that, with vivid lighting and high-energy shots.
- The same goes for graphic elements: he uses bold text overlays and big prominent arrows to always lead your eyes to the most important details.
Takeaway tip 💁♀️
Some industries have typical visual traits that just work. Cinematic photography, darker colors, professional-looking visuals are that for tech. So research your niche and see what checkboxes you need to tick for your brand to do well.
They’re not everything but they’re the most easily noticeable. When you open someone’s website, what do you see first? Their colors, fonts, layout, and photo. And on social media? Their profile picture and their posts. Reading their tagline, intro, or captions all come after that. So for nailing your online first impression, having on-brand visuals and cohesiveness is essential.
7. Tori Dunlap
Who’s Tori?
Tori is the founder of Her First $100K, a financial education platform for women, known for her approachable, feminist take on personal finance and financial empowerment.
What’s her personal brand like?
- Tori’s color palette is just as bright and vibrant as her personal brand. Her main color is a cooler-toned, deep cherry red, with accents of bright green and orange, a dark teal, and a soft lilac.
- Her typography is bold with sans-serif fonts, often using all-caps in headings to further emphasize her confidence.
- The photos match all that, of course, with fun images and power poses.
- Typography is at the core of her graphic design: Tori doesn’t use many decorative elements and instead uses bold colors and animations to draw your attention to the text.
Takeaway tip 💁♀️
When your subject intimidates your target audience, you lighten it with graphics. Tailor your visual brand to not only represent your values and personality but to also make you and your content feel accessible and relatable to those who you’re talking to.
8. Jay Shetty
Who’s Jay?
Jay is a former monk, bestselling author, and purpose coach. He’s known for his thought leadership around mindfulness, relationships, and personal growth. People love his content for being both inspirational and calm at the same time.
What’s his personal brand like?
- With a base of black and white, Jay adds two tones of green to complete his color palette. This look it gives his brand assets is clean and grounding, like the rest of his personal brand.
- To continue with the simplicity, he uses a clean sans-serif font, Sequel Sans on his website and in most of his designs.
- His photo and videography really makes Jay stand out. They usually have a professional, cinematic vibe, but paired with warmth and serene settings, making it still approachable and welcoming for the viewers.
Takeaway tip 💁♀️
If you’re also in a niche or personal growth or coaching, using clean layouts, warm neutrals, and elegant fonts can help your brand look wise and timeless. Reflecting depth and calm authority, so to say.
9. Prof. Emily Oster
Who’s Emily?
Emily is an economist and author of bestselling books on pregnancy and parenting, known for her data-driven but approachable advice that helps parents make informed decisions without judgment.
What’s her personal brand like?
- Emily’s color palette reflects her niche (parenting & pregnancy) perfectly with the soft pastel colors (yellows, lilacs, and pinks) accented with a few of their fun brighter versions.
- For her typography, she paired a friendly serif font (Calluna) with a simple and easy-to-read sans-serif (DM sans).
- On her socials and website (ParentData by Emily Oster) she uses high-quality photos (great for credibility!), often shot in classroom settings, giving them a sense of being approachable.
- Her graphics? Data visualization but make it simple and fun. Pair that with little scribbles and hand drawn icons for the perfect family-friendly design style.
Takeaway tip 💁♀️
If your main thing is parenting with families as your audience, gentle color palettes and hand-drawn illustrations would be great choices for you. They create a warm and trustworthy vibe, making even complex content easier to understand, bringing in a sense of playfulness.
10. Rachel Rodgers
Who’s Rachel?
Rachel is a business coach, author of We Should All Be Millionaires, and founder of Hello Seven, known for helping women — particularly women of color — build wealth and unapologetically embrace abundance.
What’s her personal brand like?
- Rachel nailed the elegant, bold, but unusual color palette. Leading with a deep bottle green (paired with a toned-down beige) brings the elegance but the pop up red appearing time and again lifts her from the crowd.
- For fonts she uses Tenor Sans and Montserrat, both sans-serifs, to balance out the elegance and amp up the modern confidence.
- In her designs, she uses lines and arrows (not handdrawn this time!) and soft background elements that appear everywhere consistently, ensuring the coherence of her visual branding and adding to her put-together look. All in line with her brand character too.
Takeaway tip 💁♀️
Need to show confidence? Try deep jewel tones and pair it with bold fonts and poised, unapologetic photography. All people will see is success and luxury.
11. Adam J. Kurtz
Who’s Adam?
Adam is an artist and author, known for his colorful, hand-drawn designs and honest, vulnerable writing that encourages creativity, self-expression, and acceptance of imperfection.
What’s his personal brand like?
- The three primary colors make the base of Adam’s color palette, with yellow leading the front, and red and blue mostly appearing in social media posts. On his website you’ll also see accents of a dark coral pink and brighter teal, all creating a playful and bold vibe together.
- His fonts? Where it’s really needed, Adam used Libre Baskerville, an elegant serif font—but wherever he can get away with it (and especially on social media), he tends to opt for handwriting everything.
- Just like his other assets, his photos are also colorful and fun and unapologetically real. These could basically be his personal brand traits.
- When it comes to graphic elements, handdrawn and handwritten assets are definitely his thing—they’re what makes Adam’s work instantly recornizable as his.
Takeaway tip 💁♀️
Not everything has to be super perfect—imperfection and unusual choices can give your visual brand an authentic and unique feel, making it even easier to mark it as yours.
12. Madi Maple
Who’s Madi?
Madi is a business coach for (mostly genZ) creatives, known for her bold, no-fluff approach to helping entrepreneurs scale their businesses while staying authentic.
What’s her personal brand like?
- The defining feature of Madi’s color palette is the accent of pink on a simple grayscale palette. It’s not too much but gives it the pop her personal brand needs.
- To keep the color and photos in the spotlight, Madi chose a super simple sans-serif font (Avenir next) to use on her website—and chose a similar one for her TikToks and Reels as well.
- Her photos are always well-lit with pops of pink and lilac. They’re professional in their execution, but fun, bubbly, and girly in their content.
- Madi doesn’t crowd her designs with graphic elements. Instead, she uses minimal lines and text to communicate her message, always making sure she has ample white space.
Takeaway tip 💁♀️
You can choose a really bright, bold accent color to stand out from the crowd. Make sure to pair it with a more muted background and clean layout though, so your designs don’t get too overwhelming.
13. Marianna Hewitt
Who’s Marianna?
Marianna is a beauty influencer and the co-founder of Summer Fridays. She’s known for her soft, minimalist aesthetic and content on beauty, lifestyle, and wellness.
What’s her personal brand like?
- Marianna’s color palette is the epitome of the color of a luxurious personal brand: leight neutrals of beige, cream, and soft grey, paired with white and a not-quite-black dark gray for text when needed.
- Elegant serif fonts lead her typography (ofc), paired with minimal sans serifs occasionally, all supporting the elegant vibe.
- The photography to go with it all is clean and editorial, the editing often a little muted but glowy, making her skin tone pop against the background.
Takeaway tip 💁♀️
Don’t be afraid to be bold in your branding. Even if it might turn some people off, if you know your audience will love the look just as much as you do, go for it.
Personal brand statement examples
We wouldn’t want to leave you without a few brand statement examples though, as they seem to be a hot topic for people discovering their unique brands.
What’s a personal brand statement?
It’s a sentence or two that sums up all the essential info: who you are, what you do, and for whom. Some people use this phrase interchangeably with taglines and elevator pitches, but don’t be mistaken, they’re not exactly the same.
The difference between your personal brand statement, tagline, and elevator pitch
They all share the same essence but their purpose and phrasing is a little different.
- Personal brand statement: its aim is to give you clarity, it’s not supposed to be something you share with the public. It tell you what you need to keep in mind, especially when working on your other brand assets, to make sure they’re all aligned.
- Tagline: it’s the shorter, punchier, instantly understandable version of your brand statement. This is what you’ll have on your website homepage, maybe even in your Linkedin bio.
- Elevator pitch: this is the version you actually say out loud to people. It answers the “what do you do?” question in a quick, convincing, and conversational way.
7 brand statement and tagline examples
Since statements are supposed to be internal assets, and/but people often use them and taglines interchangeably, we’ve collected some statements and taglines from personal branding websites, so give you some ideas for writing yours.
1. Suzanna
My name is Suzanna, and I'm your copywriter next door.
I am here to make sure you won't get lost in the deep ocean of the algorithm. Why drown when you can stand out?
Weapons: Content Marketing | Brand Storytelling | Creative Campaigns
Right in the first main sentence of this tagline, you already get two crucial pieces of info: Suzanna’s a copywriter—and her brand personality is “girl next door”. So she’s casual, relatable, and easy to work with.
The rest of the branding statement tells you that she can help with content marketing, brand storytelling, and creative campaigns, all to fight the challenging algorithms. And the way she says it all, her tone of voice, reinforces her fun brand personality at the same time.
2. Chuck
I’m Chuck. I create brands people obsess over, connect them with culture, and build AI forward marketing engines designed for real growth. I've taken startups from unknown to category leaders, and I bring that same energy to every project.
Contrary to Suzanna’s, Chuck’s brand statement is straightforward, to-the-point. In the first sentence, he states what he does, then in the second, he supports that with what he’s achieved. He’s positioning himself as a marketing expert (not just creating brands, but ones people obsess over), and shows how he adapts and succeeds with new technologies (building AI-forward marketing engines).
3. Valeriia
Empowering brands on social media: strategy, content creation & engagement
Valeriia managed to show both her areas of expertise (social media strategy, content creation, and increasing engagement on social media) and her brand’s promise (empowering your brand on socials) in a single-sentence personal brand statement. It shows less brand personality than the two previous examples: for that, you need to check the rest of her social media portfolio. Which, by the way, she built with Copyfolio.
4. Shaylee
Hi, I'm Shaylee —
a content writer and digital strategist with a passion for storytelling.
I craft real value for B2C and B2B brands.
Similar components appear in Shaylee’s tagline, just in a different order. First she introduces what she does: she’s a content writer and digital strategist. Then she goes into details with her USP: passion for storytelling + value for both B2C/B2B brands.
5. Scott
Communications & Marketing Leader | Creative Director | Content Strategist & Creator
Fascinated with how communication and technology shape identity, define culture, and connect us all.
Scott leads with his profession or job titles, so if you’re a recruiter looking at his creative director portfolio, you’ll have a good idea already, if he’s a good fit or not. Then comes his personal brand statement that gives us insight into his thinking about the creative and tech world.
6. Mariah
As a brand strategist, social media manager, and content creator with nearly a decade of experience, I create impactful campaigns that drive business growth.
A brand statement doesn’t need to be a single sentence. Neither does a tagline. Mariah went the longer route with an opening sentence to catch you attention. Then she goes into her expertise, experience, and business promise: creating campaigns that’ll help you business grow. If she included who her target audience was too, this would be 10/10.
7. Emma
Compelling copywriting and engaging social media content for travel, fashion, and lifestyle clients.
Let's write your story together.
Emma’s tagline clearly states who she’s the perfect fit for (travel, fashion, and lifestyle clients), and what she does for them (copywriting and social media content). Pairing this statement with a compelling call to action, she’s nailing that online first impression.
Your brand can be divided into two parts: your visual branding and your brand character. Your visual branding includes all the elements you can see: your color palette, fonts, logo, the layout of your website, and even the style of images you use. Your brand character on the other hand has all the invisible aspects: your brand personality, USP, and tone of voice. You need to be clear about all of these, keeping them consistent across all platforms, for a strong personal brand.
If you’re looking to build a full-fledged personal brand, Copyfolio is your best bet. It helps you take care of all aspects of your brand, as you can:
- Choose or create a color palette that fits your vibe
- Pick fonts you love: from presets or custom pairs
- Perfect the layout of your website with a drag-and-drop editor
- Generate a professional headshot for a great first impression
- Discover your brand personality, tone of voice, and even USP with Copyfolio’s AI branding coach, Brandi.
You get a fleshed-out personal brand, an online portfolio, and a personal website all-in-one.
Create your own unique brand easily
Figuring out your personal brand? Brandi's got you. 💁♀️
She's your personal branding coach, living right inside Copyfolio, ready to help you 24/7. Totally free. From nailing your brand personality and USP to getting your tone of voice just right, Brandi makes it all click.
Just start a chat and answer a few fun questions about yourself, your work, and your goals. She'll turn your answers into your brand foundations you can come back to anytime. ✨
Also need a killer client pitch or bio that actually sounds like you? She's got that covered too.
Ready to meet Brandi? Create your free Copyfolio account and start chatting right away!
