Your Go-to Brand Identity Questionnaire: Find What Makes You Unique ✨
Brand identity is a complex beast. It’s not enough to pick a color and generate a logo to catch people’s attention. You need to be authentic and unique, both in how you look and the way you talk. No clue how to find that branding sweet spot? Here’s the questionnaire you’ve been looking for + an even faster and more fun way to describe your brand identity.
Brand identity questionnaire
To make it a tad bit less overwhelming, we’ll break the questions into a few different categories: brand personality, tone of voice, and visual branding questions. Choose 3-5 questions from each category to answer and reflect on for nailing down your brand identity.
Brand personality questions
If your brand was a person, what would they be like?
And who would they be friends with?
If your brand has a superpower, what would it be?
How do you want people to feel when they interact with you and your content?
Are you more introverted or extroverted in your online presence?
Are you more of a trendsetter or a timeless classic?
If your brand hosted an event, what would it be like? Think music, decoration, activities, etc.
If your brand was a playlist, what songs, artist, or even genres would be on it?
Who or what type of person would be your brand’s biggest enemy?
What’s your professional pet peeve?
Tone of voice questions
How formal or casual do you want to sound on a scale 1-10, 1 being super casual, 10 very formal?
Do you use emojis? If so, what kind and how often?
What’s your stance on using slang?
Which words would you never use as a brand?
Do you use exclamation marks? How about capitalizing words?
Do you prefer long-form stories or punchy one-liners?
How much personality is too much?
Do you lean into industry jargon or prefer to stay on the safe side and avoid it?
What’s more important: being inspirational, informative, or relatable?
Are you okay with using humor or would you rather stay serious?
Visual brand identity questions
What three words would you describe your visual style with?
Do you prefer bold colors or muted tones?
What kind of imagery would you imagine in your content and for your website?
Do you prefer photos or illustrations?
Would you choose a bold and unique font, a clean and modern one, or an elegant serif?
What’s your go-to platform for visual inspo?
What brands’ style do you love the most and why?
Do you prefer a candid and real or polished and curated look?
Are you a minimalist, maximalist, or somewhere in between?
If your personal brand was a moodboard, what would be on it?
The easiest way to find your brand identity
Not sure what to do with your answers and how to pull it all together? Don’t stress, Copyfolio can do it for you.
The easiest way to find your brand identity and what makes you unique is to use Copyfolio’s branding quizzes. There all you do is the answering part of a brand identity questionnaire—you’ll get the results in the end without any thinking or analysis needed from your end.
You can even get help to define your unique selling point, if you’d like.
It’s quick, fun, and easy, and your results will live on your branding page, were you can always come back and reference them. Need a hex code? Copy with a click. Want a refresher on your tone of voice? It’s right there. And the best part? It’s completely free.
Create a Copyfolio account and find your unique brand identity for free!
