Needing a strong brand identity for a successful career isn’t a question anymore. But when you go looking for examples, it’s always the same big names: Apple, Nike, Coca-Cola, Starbucks. Cool, but… how does that help you build a personal brand?
No stress, we’ve got you. We rounded up 9 badass female entrepreneurs from all kinds of fields—marketers, a creative director, an attorney, a personal trainer, even an ADHD specialist doctor—so you can see what brand identity looks like for real people.
Of course, we won’t leave you hanging. Stick around till the end for some actionable tips to help you craft your own. But first, let’s get into the inspo.
7 out of 9 of these brand identities were created by female-owned creative agencies. 💅
9 brand identity examples from female entrepreneurs
Before we dive into the examples, let’s clear one thing up: brand identity isn’t just a logo and some colors. Sure, that’s the easiest part to show in a picture—but to really get it right, you need to see the full picture.
1. Steph Weber – Design & Marketing
Steph’s bread and butter is marketing and design, so it’s no surprise her own brand identity (or The Weber Co.’s by extension) is chef’s kiss. It’s elegant and professional, thanks to the color palette and the quality of her designs—yet still fun and approachable with her friendly tone of voice, Tan Sunday Times as her heading font, and patterns like the one you see here.
2. Ashley A. Andrews – Attorney
Ashley's branding was created by Elly & Nora Creative
People usually associate the legal field with boring and intimidating. Well, Elly & Nora Creative turned it around when they designed Ashley A. Andrews attorney’s brand identity. They turned seriousness into elegance with the typeface and colors they chose, but infused her personal brand with empathy and care in the imagery and brand voice.
3. Ellen Caitlin – Creative Director
Ellen is a creative director—and a busy one at that. Apart from working with clients at Nature (@hellowearenature), she also runs Low Tide, a coaching and mentorship business for curious creatives. And a Substack called The Undercurrent.
With this much experience in the creative space, no wonder her own brand identity is impeccable. Just by her content and the way she writes, you can tell she’s incredibly creative. At the same time, her visual identity and online appearance are polished and consistent, using stony, sandy colors, elegant serif fonts, and editorial-feeling photographs.
4. Dr Carrie Jackson – ADHD Specialist
Dr Carrie's brand identity was designed by Brandwell Designs
Let’s take a 180 turn and look at the identity of ADHD specialist Dr. Carrie Jackson, whose branding is basically the opposite of Ellen’s. No elegant serifs in sight, it’s all friendly, round sans-serif fonts and happy pops of color.
Mentioning her title, adding in adjectives like research-backed, and using professional photos gives her credibility, while the rest of the visuals soften that image. And that’s how you turn something typically stressful, like dealing with ADHD into something fun with an approachable professional.
5. Becca Laurito – Metaphysical Musician
The Metaphysical Musician's branding was made by Sister Brand.
Being a metaphysical musician is unique in itself, so of course the branding has to match. The Sister Brand did an amazing job of balancing being outstanding with calming and reliable, when it comes to Becca’s brand identity.
Having a strong yet muted orange as one of her main colors is what catches the eye at first, and what gives her an air of confidence. Pairing it with a simple black and beige (a typically elegant combination) tones it down a bit, while the photos and copywriting bring the calm and expertise.
6. Kirstie Fleur – Artist, Speaker & Activist
Kristie's brand identity was designed by Simply Be.
Kirstie wears a lot of hats: she’s the leader of a fashion brand, an ed-tech platform, she’s an artist, speaker, activist. How do you bottle up the essence of such a force into a brand identity package? You tell her story.
Every piece of copywriting is a nod to Kirstie’s story: who she is, what she’s been through, and what she can offer thanks to that. Paired with beautiful and bold (but not over-the-top) visuals and colors, it captures her brand personality perfectly.
7. Isabella Patrick – Interior Designer
Isabella's branding was designed by Willow and White Studio.
The visual part of Isabella’s brand identity is giving springtime. 🌸 In the interior design world full of neutrals, her brand feels like a breath of fresh air. The same goes for the writing: often using only smallcaps and adding personal touches like a story by chapters on the about page make Isabella’s brand identity feel youthful, fun, and approachable.
And thanks to the professional imagery and super impressive interior design portfolio, no need to worry about anyone not taking her business seriously.
8. Amanda Tucker – Photographer
Amanda's brand was designed by Willow & Wave.
The best word to describe Amanda’s brand identity would be “elegance”. That’s what shines through her photography, the gorgeous serif fonts on her website, or her color palette.
If you want to position yourself as a high-end creator or freelancer, opting for a similar branding is a great way to go. Potential clients will see that you pay attention to details and settle for nothing less than perfect, which would probably translate to your work as well. That always makes a great impression.
9. Ray Loakes – Personal Trainer
Ray's branding was created by That’s Her Business
Ray’s brand identity stands out from all the personal trainers by having a friendly, confident, and most importantly, inclusive vibe that comes across her messaging. While the visuals (including the color choices) are typical to the industry, this approach really sets her apart. It’s her USP, you can say.
We love how this shows beautifully that brand identity is more than just your colors and fonts: it’s also your brand personality, tone of voice, and the message you try to get across.
More about brand identity
If you’ve read through the descriptions above, this part won’t come as a shock: your brand identity is so much more than a couple of fonts and a nice logo. Sure, visuals matter—but it’s also how you communicate, think, and show up. They all work together to tell your story and shape how people see you.
And these days? First impressions happen online. So if you want to look like the professional you are (read: the only person worth hiring), it’s time to take control and build a brand identity that actually does you justice.
How to figure out your brand identity without an agency
That’s cool and all, but how do you create that when you don’t have an agency to help you out? That’s where Copyfolio enters the chat.
Let’s start with the visual identity
- Colors. You can pick one of the dozens of designer-made color palettes or pick a color and build your own around it. Your colors are guaranteed to pass the contrast check and will look beautiful together.
- Fonts. Similarly, there’s a bunch of heading-body font pairings you can browse, or pick each font from a long list of curated fonts. You’ll get a live preview on the side, so it’ll be super easy to see the vibe and choose the perfect fonts.
- Design style. You can also play around with things like the style of your buttons, mockups, and rounded corners on your images, and see what style suits you the best. No need to even open any design software.
Once you’re happy with the look and feel, head over to your branding page. If you ever need to use your fonts or colors elsewhere, you can copy the HEX codes or download the font files or your logo in a single click here.
And your brand character?
It’s okay if you don’t have it all figured out. Take the quick brand personality and tone of voice quizzes, so Copyfolio can help with that too. 😌
It’ll scan your site, then ask a few quiz-style questions—and of course you’ll be able to add anything else important too. You’ll end up with all the info you need about your unique brand personality to keep your online presence consistent and convincing.
You can refine the results if you like: right away if it doesn’t quite feel perfect, or later on as your brand evolves. The pointers will always be there on your branding page to refer to as you make updates and create content.
Ready to create your unique brand identity? Head over to Copyfolio to get started!
