18 Marketing Portfolio Examples to Get You Inspired
Realizing you need a portfolio website to stand out is a great first step. But then you’ll have to actually get to work. We all know that getting started is the hardest part sometimes, so we’re here to make it a little easier for you. We collected 18 marketing portfolio examples to give you some inspiration. Not only that, but we’ll walk you through why each of them is great, so you can learn while getting inspired.
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18 marketing portfolio examples
1. Abigail Jones-Walker
Abby is a strategic marketer, providing marketing and copywriting services to her clients. What she does is clear for whoever lands on her site and reads her tagline —which is the first checkbox you need to tick when it comes to your portfolio website.
As you scroll down, you get to know more about her experience (10 years in marketing and an MBA, wow!) as well as the core services she offers. By writing about these services, she helps people assess if she’d be the right person to hire for their marketing needs.
We also love how she added a simple but stylish picture to this section to make it less text-heavy and easy on the eyes.
If these haven’t impressed you yet, Abby goes on with a testimonial underlining her credibility, before diving into her marketing project. To showcase those, she used a mixed approach: wrote two detailed case studies and linked out to two pieces of her published writing.
Did you know? Copyfolio has a template to help you write the ideal case study easily.
Writing case studies in your marketing portfolio is an amazing way to prove the experience and skills you say you have. As Abby did in hers, you should aim to write about:
- The project’s background: what the task was and what KPIs were set
- Your creative process and what you did to complete the task
- The final results, including numbers and data whenever you can
Illustrate the case study with screenshots, data visualizations, or any other visual material that can be connected to the project.
Abby created her marketing portfolio using Copyfolio’s Letterpress template
2. Alaina Thomas
Alaina made her website with Copyfolio and its “Journal” template.
Alaina’s marketing portfolio shows perfectly how big of an impact images can make. She customized her photos with a dark grey box shadow and used matching (but not identical) backgrounds for her section divider titles.
All the other images she chose for her homepage harmonize with the rest color-wise —which is another practice we recommend. Try to consider that already when you’re selecting pictures, and if they don’t match perfectly, edit them a little bit. There are plenty of free image editing software out there to help you do that.
It’s not only the look and feel of Alaina’s portfolio website that deserves the praise though. The layout and structure are impeccable as well.
Similar to Abigail’s, her tagline also tells you clearly, what you can expect from her professionally. But if that was not enough, she showcases her main services: social media copy, blog content, and email copy. She used a different layout for it, displaying them in three columns, illustrating each with its own picture.
Alaina then added a short about me section with a fun design that only adds to her personal brand.
For her portfolio section, she created two pages: one for content marketing samples, and the other one for her social media project. On each, she either displays or links to different projects to show her expertise in action.
The About and Services pages on Alaina’s marketing portfolio website
It’s not only the homepage that’s noteworthy on Alaina’s site. Whether you work in-house or for yourself, an about page is always a must. But if you’re a freelancer, a services page is also necessary. Alaina executed both of them excellently.
Since she already had a short about me section on her homepage, Alaina could get into the fun details here. She writes about her favorite snacks, drink, social media, and her love for the Oxford comma. To keep it professional still, she also included her CV here, using Copyfolio’s handy resume section.
On her services page, Alaina goes more into detail about the services she mentions on the homepage. She writes about a couple of ones that weren’t mentioned there, enjoying the space a dedicated page gave her. She even addresses the pricing without displaying exact numbers.
3. Lisa from StudioA
StudioA is a marketing agency run by Lisa Alvarado. Lisa made a great move by calling her site and business an agency. Because it's easier to take an agency more seriously than a lonely freelancer, right? With that positioning, she gets more attention, and potentially more respect, right from the get-go.
Following the strong tagline ("We take the worry and hassle out of marketing, messaging, and reaching your audience.") there's a collage with three pictures. At first glance, you might think they serve no purpose —but actually, they do. They're here for branding: setting the mood and showing how they have the design skills to harmonize the colors and visuals on the whole site.
After laying the branding foundations, we can get into the content itself. The introduction and experience section helps figure out whether they do the marketing services we're looking for. And if it feels like a match, it's easy to scroll down just a little more and take a closer look at the projects on display. It's a brilliant representation of freelance marketing.
4. Kate Dunham
Kate took a different approach with her homepage than most other examples in this post. She decided to use it as a sort of dashboard: with sections explaining what else you can see in detail on other pages. You can read about her skills and check out her marketing resume on a dedicated page, or head over to her portfolio page to see her top projects.
On that portfolio page, she has a nice variety of marketing work showcased, including sales promotion materials, even collaterals, advertorial campaigns, and more. They illustrate her skills in action, perfectly complementing the list she wrote on her homepage.
Kate created her site with Copyfolio's updated Letterpress template.
5. Gabbie Shaw
Similar to others, Gabbie starts with a really strong tagline, emphasizing the benefits of her services: business growth for her marketing clients. She pairs it with a happy yet professional picture of herself, building rapport from the get-go.
She showcases her projects on a different page titled "Portfolio", so she continues here with two short sections: an introduction, and a few words about her experience as a marketer.
Underneath, instead of pasting in a screenshot of a PDF, she added her resume natively. This gives her portfolio website an even more professional look, as it blends in with the rest of her content perfectly. Her site overall shows that you can make a big impact even with a page with no frills or flashy visuals.
Gabbie used Copyfolio's Artboard template to create her marketing portfolio.
6. Samantha Contreras
Samantha used the legacy version of Copyfolio’s “Billboard” template to create her portfolio.
Samantha makes an amazing first impression with a professional image right at the top of her homepage. Even though it’s not a photo of herself, the screenshots in mockups make for a sleek look and complement her tagline as well.
She also added a CTA button right below the tagline that takes people over to her case studies page. There she describes the projects and follows up with a testimonial for each.
She presents case studies on her homepage too, displaying them with coordinating thumbnail images. Each of these stands for a certain category of projects, like branding, social media, or email marketing. This shows the versatility of her skills and expertise without cluttering the page.
It was only after the projects that she added a short about me section —letting her work shine was the main priority. But here Samantha has a photo of herself, details her experience, and directs people over to her about page with yet another CTA button.
Structuring your page is like this, using professional-looking and coordinating images, and using links and buttons to direct your visitors to other pages on your site are best practices we can only endorse.
7. Jaxon Curtis
Jaxon kept his marketing portfolio pretty minimal, but that’s what makes it so powerful.
Right after his straight-to-the-point headline, he displayed his projects with thumbnails that all follow the same theme. Every thumbnail is a photo of the person the project was about —and a screenshot of how many impressions the post got on LinkedIn.
Adding these screenshot snippets to the thumbnails is a powerful way to showcase the impact of Jaxon’s work without having to overexplain it here. If someone wants to learn more and see the actual posts, they just need to click on the image and it’ll take them there.
You can’t see it in this screenshot, but Jaxon’s homepage has 9 of these projects and nothing else. This way the site’s viewers can definitely find them easily and not get distracted by anything else.
And if they’d like to find out more about Jaxon, they can always just click over to his about me page to get to know him better.
Jaxon created his marketing portfolio using Copyfolio’s “Typewriter” template.
8. Michelle Bruxer
Michelle’s page is another example of a simpler portfolio, but with a different layout. She chose a different template (“Letterpress” as opposed to Jaxon’s “Typewriter”) where her circular profile picture is in the middle at the top. With that, her tagline is also center-aligned.
She chose to display 4 projects in a row instead of 3 —which looks really neat as all the projects fit in one line together. Michelle also organized her projects by category: she has case studies for social media posts, blogs, webinars, and website content.
Michelle’s portfolio website was made with Copyfolio’s “Letterpress” template.
9. Lindsay Marchand
As you can see from the screenshot, Lindsay’s portfolio homepage is a little longer, so let’s get into the details.
Lindsay starts with a tagline listing her areas of expertise and a lovely smiling photo of herself. She then added a section detailing the services she provides: social media planning, blogging, and content creation. Together with the tagline, it makes it clear for every visitor whether she’s a suitable candidate for the project they have in mind.
After the services, we can get to know Lindsay a little more with another photograph and a short about me section. This helps build rapport and a more personal connection after introducing the business itself.
Her project showcase is a mix of client work and personal projects: she uploaded a PDF of a brand book she created for Unik and linked to her personal blog, Instagram, and podcast.
Want to build a page like Lindsay? Sign up to Copyfolio and choose the “Journal” template.
10. Angel Suttle
Angel made her website with Copyfolio and the legacy version of its “Billboard” template.
Angel uses black, purple, and pink visuals to make elements of her portfolio pop on the white background. From her tagline you’ll find out straight away that she’s a marketing and digital strategist, focusing on data-driven results.
She follows that with an interesting section, where she simultaneously writes about why good copy is crucial in marketing communications and what exactly she can bring to the table.
Angel then goes on by showing snippets of her experience using videos, which is a great method for whoever has a lot of motion picture work. Adding a block of text next to each video gave her the space to give some background to the projects. With that, she gives valuable information while still keeping it bite-sized and easy to digest.
Following the videos, she displayed more projects using eye-catching thumbnail images. Making sure these images fit the vibe of the one on top, she ensured her site is visually consistent and laid down the base for her personal brand.
11. Halle Snavely
Similar to Michelle above, Halle used Copyfolio’s “Letterpress” template and decided to keep her portfolio website simple. Underneath her profile picture, she displayed her profession “Copywriter + Content Marketer” and then wrote a couple of sentences about her background.
Halle also added four projects to her portfolio, but instead of aligning them all in one row, she showcased them in a 2x2 grid. She divided her work samples into four categories: copywriting, content marketing, social media, and editorials. Whichever you’re interested in, all you have to do is click on a thumbnail to get to a page detailing them more in-depth.
12. Christy Orveland
Christy has a light and airy marketing portfolio that establishes solid visual branding. With the crisp background and lots of white space, the images of green monstera leaves lead the eye and truly pop.
Overall, this portfolio shows that it’s possible to create one without centering it around yourself. Christy added no picture of herself and focused the whole page on her skills and services. With no personal details it might be harder to build a connection, but this way they also don’t distract from the important details.
Scrolling down you can read more about her areas of expertise, then jump right into her projects. Similar to others, she displays them by category, creating separate pages for her work in branding, copywriting, strategy, and so on.
As you can see, showcasing projects and samples by category is a common best practice in marketing portfolios. Another approach would be to add them by client or specific project. Whichever you choose is fine and depends on your personal preference —just make sure you select an approach and stick to it.
Want to build a page like Christy? Sign up to Copyfolio and choose the “Journal” template.
13. Kiara Kobayashi
Kiara’s portfolio shows how using mockups can have a great impact on your marketing portfolio. She used them for her project thumbnails and it helped her show her work in context. And when you’re working on creating an aesthetically pleasing webpage or a cohesive Instagram grid, seeing it like that makes a big difference.
You might have also noticed, that Kiara’s portfolio is a one-pager site. Instead of adding about and contact pages, she has a short section talking about her love for storytelling for the former, and her contact info is simply typed out for the latter.
If you don’t have much time for setting up your portfolio and want to keep it simple, you can follow a similar approach.
Kiara made her website with Copyfolio and its “Typewriter” template.
14. Kelly Stewart
Kelly makes what you can expect from her clear at first glance: brand marketing with a results-driven mindset. With that tagline, accompanied by a sophisticated, smiling picture of her she sets the tone for her marketing portfolio: one of friendly professionalism.
She follows that with an about section, talking about her experience, sharing where her work has been published, and listing her most important skills. Not only that, but she writes about how she’s active in Toronto’s retail community, shows herself participating in a conference, and includes a picture of herself with Canada’s prime minister Justin Trudeau.
With these few sections, she quickly establishes herself as a professional Canadian marketer, with impressive skills and experience —which will help her find like-minded clients and colleagues.
Kelly created her marketing portfolio using Copyfolio’s “Agenda” template.
15. Edith Duarte
Edith decided to keep her marketing portfolio simple and put the focus on her projects. She has the must-have tagline at the top, which tells us she’s a digital marketer and creative writer, but then she jumps straight into her projects.
Amongst her projects, she has four case studies, a page about her PR work, and another one of the things she’s done for the ELLA Inspires Magazine. She chose photo-based thumbnails for them, which have mockups on them only for the case study pages. Even though they don’t strictly follow a template, they’re still coordinating in color and style, making for a cohesive look.
To showcase another line of her work, Edith also added three editorial samples underneath. These are displayed in 3 columns, with images from each piece for thumbnails, linking out to the articles through their titles.
Want to build a page like Edith? Sign up to Copyfolio and choose the “Letterpress” template.
16. Julie Tepe
Julie decided to go with a more text-heavy approach. Instead of having just her tagline to explain what she does, she added three additional paragraphs underneath to explain everything.
If you read through it, you’ll find out that in her 8+ years of experience, she’s received a Global Marketing Excellence Award, and worked with 12+ key brands from 8+ industries. And she’s still just as passionate about marketing and outstanding copy as ever.
For more info on her, you can click over to her about page —or for more on her work, you can just scroll down and browse through her projects.
Even though she added more text to the top, everything is still easy to find and navigate, while still underlining her expertise.
Julie made her website with Copyfolio and its “Typewriter” template.
17. Krista Rich
Krista is a social media marketer —but also a stylist and a communication specialist. Her portfolio aims to showcase her creativity and communication skills, which she does perfectly through her 4 projects.
You can see elements of fashion and styling in the features Instagram posts and the Sundress Boutique project, while her communication and marketing skills shine through in all of her projects.
By choosing these specific pieces of work for her portfolio, she also shows the versatility of her work: she’d done collaborations with brands in the fitness, telecommunications, and even in the car parts industry.
Krista created her marketing portfolio using Copyfolio’s “Journal” template.
18. Julia Deischl
You know the drill by now and probably expect what we’re going to say. Julia starts out with a strong headline clearly telling readers what she’s all about. Just by first glance, we know she has 3+ years of experience in the digital marketing and social media space.
Before diving into her projects, she added a section talking about how she got where she is today, and her story of falling in love with writing and marketing. Experiencing her passion for marketing, combined with the expertise radiating from her marketing samples, you know that your project would be in good hands with her.
There are all little details, but they add up and are essential for making a good impression.
Want to build a page like Julia? Sign up to Copyfolio and choose the “Letterpress” template.
How to create your own site based on these marketing portfolio examples
As you can see from these examples, the key to a successful marketing portfolio is making a good first impression, having an easy-to-navigate site, establishing credibility, and underlining your expertise with work samples and case studies.
With the right tool, creating a similar portfolio website is much easier than you’d think, even if you're only at the beginning of the marketing career path. Let’s go through how to make a marketing portfolio using Copyfolio in a few simple steps.
1. Sign up & choose a template
Did you know that signing up here only takes a minute? Instead of filling out pages upon pages of info, all you have to do is type in your name, choose a profession, and then choose a template you like. You’ll then land in the editor, getting a starter website with 3 basic pages set up for you, filled with custom content based on your profession and the goal of your site.
2. Write your tagline & add a profile picture
First impressions are crucial, so the first thing you’ll have to do is write your tagline and add your picture. Make sure it tells who you are and what you do at first glance, so people know immediately if they’re at the right place.
Try to choose a picture of yourself that matches your chosen color palette. Or if you already have a specific photo in mind, try to choose a color palette that will go well with it. If you want a truly cohesive and professional-looking site, make sure all the other images match them as well.
3. Fill your about me section
The tagline says the basics, but it’s great to go into a little more detail. Don’t try to tell your life’s story on your portfolio site, but don’t be afraid to write a few additional sentences about your skills and experience.
For forming even more of a personal connection with your visitors, include another picture of yourself as you’ve seen many people in the marketing portfolio examples above did.
4. Display your services if you’re a freelancer
This step applies most to freelancers: make sure you display your top services already on your homepage. You can do that easily with a “Services” section in Copyfolio. With that, you can showcase them in 2-4 columns, optionally adding an image to each. Just like how you could see Alaina Thomas do above.
If you have an extensive list of services, you can also create a dedicated services page to write about all. But we’d still recommend adding a quick section to your homepage to showcase the 3-4 most important ones.
5. Add your marketing projects
Adding projects to your portfolio is super easy in Copyfolio. There’s a dedicated section on your homepage, ready to go. Just click the “Add project” button and choose from one of the three formats. You can…
- Create a case study page to write about the project more in detail, using the same types of sections you could build from on your homepage.
- Upload a PDF file, which will open in a new tab when somebody clicks on the thumbnail image.
- Add an external link, which will also open in a new tab. It’s great for linking to clients’ websites or social media pages you worked on.
We recommend you add your top 4-6 projects. That’ll be enough to show your skills and expertise, but not too much that’d overwhelm the viewers.
6. Make sure people can get in touch
Last but not least, make sure people can get in touch with you easily. You can do that a couple of different ways. You could add…
- a section with your email address/phone number, or a contact form to the bottom of your homepage,
- a button to your tagline or about me section that’s set to send an email to you, or
- a dedicated contact page with yet again either your contact information or a contact form on it.
If you miss this last little detail, it doesn’t matter how powerful your marketing portfolio is. Few people will make the effort to try to find ways to contact you on the internet. So don’t miss out on opportunities, make sure people can message or call you easily.
Give Copyfolio a try, build your marketing portfolio today
If you feel inspired by these examples and want to create your own marketing portfolio website quickly and easily, sign up for Copyfolio and get started for free today!
