You keep hearing that you need a strong personal brand—but what does that even mean?! 🤯 Don't worry, it's really not that complicated. We're here to clear things up and fill you in on what a personal brand is, why it matters, and how it's different from personal branding.
What is a personal brand?
Your personal brand is the impression people get from you—your personality, values, style, and expertise all wrapped up. It’s shaped by how you show up, both online and IRL.
What's the difference between a personal brand and personal branding?
The shortest answer? Your personal brand is the result of your personal branding efforts.
Some say your personal brand exists whether you shape it or not—because like it or not, people will form an impression of you based on what they see online and in person.
Personal branding is when you decide to take your image into your own hands and shape it yourself. Instead of leaving it up to chance, you get intentional about how you show up, so you can refine and promote who you are and what you stand for.
It's all about showing that you're more than just your title and achievements.
Why should you care about your personal brand?
Your personal brand is an essential part of marketing yourself.
When a client’s choosing between freelancers with top-tier track records, what's gonna make them pick you? At the end of the day, they’re hiring a person, not just a resume—so your personality, values, and the way you make them feel can sway their choice.
That’s where your personal brand does the talking.
And even if you're a creative working in-house, having a strong personal brand can give you the little confidence boost you didn't know you needed. And who knows, maybe also the reputational edge you need for a promotion.
