Let's Talk ToV: Why Tone of Voice Matters for Your Brand
You’ve nailed your brand personality and archetypes—go you! 🔥 But if you want your personality to really shine as a freelancer, you need a killer tone of voice too. Sound a little vague? Don’t stress—we’ve got you. Here’s the quick breakdown of what it is and why it’s a game-changer for your brand.
Tone of Voice definition
Your tone of voice is how your personality shines through in your words—whether you’re chatting with a client, writing a blog, or posting on social. It’s not just what you say, it’s how you say it. Nail it, and you’ll connect with the right people every time.
What goes into the tone of voice?
To lean your tone of voice one way or another, play around with things like:
- Your words. Keep it casual or polished, sprinkle in slang or skip it—just make sure it resonates with your audience and keeps things crystal clear.
- Your sentences. Are they snappy, short, and sweet? Or are they long and complex, but thus also more intellectual? Just the way you put your sentences together can make a huge difference.
- Capital letters & punctuation. Want to vibe with Gen Z? ditch the capital letters and keep it casual. But if you're aiming for a more traditional crowd, proper punctuation is the way to go.
- Emojis. Sounds funny but whether you use them or not is a big deal. And if you do, your emoji game matters—research what your audience loves, and make sure they vibe with your style.
Why is the tone of voice important?
Personal branding isn’t just about looking the part—it’s about connecting. The way you talk to potential clients matters just as much as your visuals. You want your words to hit home, making them feel seen, heard, or taken care of—whatever vibe you’re going for. Nail that, and they’ll know you’re the one for them.
How do you define your tone of voice?
If you've already got tons of content out there, you might just need to look at what you've done and spot the patterns. But if it's all feeling a little chaotic, or you want your tone to really hit with your audience, start from scratch.
You could overthink it with a coffee and a blank doc... or just chat with Brandi and let her do the heavy lifting. Meet Brandi: she's your personal branding coach, living right inside Copyfolio.
She's here 24/7, totally free, ready to help you lock in your brand personality traits, tone of voice, and all those key brand assets that make you sound like you.
Answer a few questions, and Brandi's got you. She'll save it all for later, so you can come back whenever. Or just use her or the editor's built-in writing assistant to write copy that's consistent and so you.
If that sounds fun and you want to try, just create a Copyfolio account and click Branding coach once you land in the editor to start your first chat with Brandi.
