You’ve nailed your brand personality and archetypes—go you! 🔥 But if you want your personality to really shine as a freelancer, you need a killer tone of voice too. Sound a little vague? Don’t stress—we’ve got you. Here’s the quick breakdown of what it is and why it’s a game-changer for your brand.
Tone of Voice definition
Your tone of voice is how your personality shines through in your words—whether you’re chatting with a client, writing a blog, or posting on social. It’s not just what you say, it’s how you say it. Nail it, and you’ll connect with the right people every time.
What goes into the tone of voice?
To lean your tone of voice one way or another, play around with things like:
- Your words. Keep it casual or polished, sprinkle in slang or skip it—just make sure it resonates with your audience and keeps things crystal clear.
- Your sentences. Are they snappy, short, and sweet? Or are they long and complex, but thus also more intellectual? Just the way you put your sentences together can make a huge difference.
- Capital letters & punctuation. Want to vibe with Gen Z? ditch the capital letters and keep it casual. But if you're aiming for a more traditional crowd, proper punctuation is the way to go.
- Emojis. Sounds funny but whether you use them or not is a big deal. And if you do, your emoji game matters—research what your audience loves, and make sure they vibe with your style.
Why is the tone of voice important?
Personal branding isn’t just about looking the part—it’s about connecting. The way you talk to potential clients matters just as much as your visuals. You want your words to hit home, making them feel seen, heard, or taken care of—whatever vibe you’re going for. Nail that, and they’ll know you’re the one for them.
