USP Meaning: What's Your Unique Selling Point?
While building your personal brand, you’ve probably heard the term 'USP' thrown around as a must-have for success. Let's take a peek at what that means, starting with...
What does USP stand for?
In marketing or advertising, USP stands for unique selling point or unique selling proposition.
USP meaning
Your USP is basically what makes you different from others in the same field or niche. Think of it as the one-liner that tells clients why they should pick you over the others.
Ask yourself these questions:
💫 What makes me different from everyone else in my field or niche?
💫 Why should a client choose me and not them?
If your USP answers these and nothing else, it's spot on. ✨ If it says more or just lists your good qualities, just refine it. Not sure if it's there yet? Scroll down and see how to get it right easily.
What's not a USP?
The USP often gets confused with a value proposition or tagline, which can throw you off when crafting the perfect unique selling point. Let’s see what these are so you can nail your differentiator.
Your value proposition
Your USP shows what makes you stand out, but your value prop? It’s like your professional dating profile—promising clients all the great things they’ll get if they choose you.
Your tagline
Your tagline takes a little of both, then wraps it up in a short, catchy phrase. Its only job: grab attention and make people want to stick around (and hopefully convert). This is what shines bright at the top of your website—and maybe on your social media profiles too.
How to find your USP
You really have to ask yourself: what makes me different from anybody else? Think through things like:
- who your target audience is
- what your strongest skills are
- where you live & how the market is there
- what kind of experience or expertise you have that others in your field don't
Whatever makes you special, and with that, appealing to potential clients, will be your USP.
Don't want to ponder it alone? Chat with Copyfolio's built-in branding coach, Brandi, and let her help you figure it all out.
All you have to do is chat and answer some questions, and you'll be unlocking brand assets like your personal brand or tone of voice, plus your USP, of course.
If you want to try building your brand with Brandi, then create a free Copyfolio account and click "Branding coach" once you're in the editor. 💁♀️
