7 Personal Brand Statement Examples from Creatives & Why They Work
Personal brand statements are supposed to be internal assets. But people often use them and taglines interchangeably, so we’ve collected some statements and taglines from personal branding websites, to give you some ideas for writing yours.
7 brand statement and tagline examples
It’s a sentence or two that sums up all the essential info: who you are, what you do, and for whom. Some people use this phrase interchangeably with taglines and elevator pitches, but don’t be mistaken, they’re not exactly the same.
1. Girl next door copywriter: Suzanna
My name is Suzanna, and I'm your copywriter next door.
I am here to make sure you won't get lost in the deep ocean of the algorithm. Why drown when you can stand out?
Weapons: Content Marketing | Brand Storytelling | Creative Campaigns
Right in the first main sentence of this tagline, you already get two crucial pieces of info: Suzanna’s a copywriter—and her brand personality is “girl next door”. So she’s casual, relatable, and easy to work with.
The rest of the branding statement tells you that she can help with content marketing, brand storytelling, and creative campaigns, all to fight the challenging algorithms. And the way she says it all, her tone of voice, reinforces her fun brand personality at the same time.
2. Experienced marketing lead: Chuck
I’m Chuck. I create brands people obsess over, connect them with culture, and build AI forward marketing engines designed for real growth. I've taken startups from unknown to category leaders, and I bring that same energy to every project.
Contrary to Suzanna’s, Chuck’s brand statement is straightforward, to-the-point. In the first sentence, he states what he does, then in the second, he supports that with what he’s achieved. He’s positioning himself as a marketing expert (not just creating brands, but ones people obsess over), and shows how he adapts and succeeds with new technologies (building AI-forward marketing engines).
3. Empowering social media strategist: Valeriia
Empowering brands on social media: strategy, content creation & engagement
Valeriia managed to show both her areas of expertise (social media strategy, content creation, and increasing engagement on social media) and her brand’s promise (empowering your brand on socials) in a single-sentence personal brand statement. It shows less brand personality than the two previous examples: for that, you need to check the rest of her social media portfolio. Which, by the way, she built with Copyfolio.
4. Versatile content writer: Shaylee
Hi, I'm Shaylee —
a content writer and digital strategist with a passion for storytelling.
I craft real value for B2C and B2B brands.
Similar components appear in Shaylee’s tagline, just in a different order. First she introduces what she does: she’s a content writer and digital strategist. Then she goes into details with her USP: passion for storytelling + value for both B2C/B2B brands.
5. Impressive creative director: Scott
Communications & Marketing Leader | Creative Director | Content Strategist & Creator
Fascinated with how communication and technology shape identity, define culture, and connect us all.
Scott leads with his profession or job titles, so if you’re a recruiter looking at his creative director portfolio, you’ll have a good idea already, if he’s a good fit or not. Then comes his personal brand statement that gives us insight into his thinking about the creative and tech world.
6. Impactful brand strategist: Mariah
As a brand strategist, social media manager, and content creator with nearly a decade of experience, I create impactful campaigns that drive business growth.
A brand statement doesn’t need to be a single sentence. Neither does a tagline. Mariah went the longer route with an opening sentence to catch your attention. Then she goes into her expertise, experience, and business promise: creating campaigns that’ll help your business grow. If she included who her target audience was too, this would be 10/10.
7. Compelling social media copywriter: Emma
Compelling copywriting and engaging social media content for travel, fashion, and lifestyle clients.
Let's write your story together.
Emma’s tagline clearly states who she’s the perfect fit for (travel, fashion, and lifestyle clients), and what she does for them (copywriting and social media content). Pairing this statement with a compelling call to action, she’s nailing that online first impression.
Cool examples, right? But what’s the difference between the brand statements and the taglines, after all?
The difference between your personal brand statement, tagline, and elevator pitch
They all share the same essence, but their purpose and phrasing are a little different.
Personal brand statement
Its aim is to give you clarity, so it’s not supposed to be something you share with the public. It tells you what you need to keep in mind, especially when working on your other brand assets, to make sure they’re all aligned.
Tagline
It’s the shorter, punchier, instantly understandable version of your brand statement. This is what you’ll have on your website homepage, maybe even in your LinkedIn bio.
Elevator pitch
This is the version you actually say out loud to people. It answers the “what do you do?” question in a quick, convincing, and conversational way.
How to write an impactful personal brand statement
If you want to create your brand statement from scratch, think about its main components:
- Your target audience
- Your areas of expertise
- What makes you different from others doing the same
So basically, what you do for whom, and why you’re the best at it. Turn it into a single sentence, and you’ve got yourself a brand statement you can always refer back to.
Want to make sure you do it right without spending too much time on it? Try talking it through with Brandi, Copyfolio’s virtual branding coach. She’ll ask all the right questions and all you have to do is answer.
In the end, you’ll end up not only with a brand statement, but also a defined USP, brand personality, tone of voice, and visual branding basics (think colors and fonts).
And if you want to start putting your personal brand into action, she can help you create a social media strategy for better visibility, or even help build your portfolio website. No coding, just a chat.
Try Brandi for free and give your personal brand the visibility it deserves!
