The Best Marketing Portfolio Templates (Free & Responsive)
You want to stand out from all the other marketers, and decide to create a portfolio website to do so. Fantastic idea, but how exactly do you do that? Building a site might seem overwhelming, but in reality, it’s not nearly as complicated and time-consuming. The key to creating a stunning one quickly and easily is using a marketing portfolio template.
In this post, we’ll show you just how easy it is to create your professional portfolio. We’ll go over what makes a good marketing portfolio template, so you know what to look out for. Then with a quick 5-step guide, we’ll show you how to create a site using a template in just about 30 minutes.
We’ve also collected 8 marketing portfolio examples that marketers created using Copyfolio templates, so you can see how the templates work in action.
What makes a good marketing portfolio template?
Templates are supposed to make your workflow faster and your life easier, and to do that, they need to check some boxes. A good marketing portfolio template should be:
- Simple to set up. Setting up your starter site with a template shouldn’t take more than a few clicks. If you’ve been trying to get started for more than a minute or two, it’s a sign that you should choose a different website builder.
- Easy to master and work with. Templates are meant to save you time. If you’ve been playing around with it for a bit, but still not getting the hang of it, it might not be the one for you.
- Making designing the website faster. It’s not just using the editor itself that should be faster with the right template, but designing the portfolio overall. Not having to manually fiddle with the smallest details and effortlessly creating good-looking pages suggests you chose your template well.
- Creating a responsive site. Showing up properly on phones and tablets is a basic criteria for websites now. If an editor makes you manually adjust everything for different screens, it’s a no-no. Choose one that automatically does that for you.
How to create a site using a marketing portfolio template
Choosing the right portfolio template is only the first step in creating your marketing portfolio. But what comes after? That’s exactly what we’re going to go over in this section, giving you a simple 5-step guide to building your site from scratch.
- Grab your free template and create your starter site
The first action you’ll have to take is signing up and creating an account with the website builder of your choice. At Copyfolio, it’s completely free and takes just about a minute or so.
It’s going to be during this sign-up process that you can also choose a template you like. The template will determine part of your homepage layout, and the vibe of your starter site. Don’t worry, you can always customize it later if you’d like.
- Fill out your homepage with the essentials
As it’s going to give people their online first impression of you, your homepage deserves some time and attention. Probably the most important part of it is what people are going to see when they land here: the very top of the page.
Your site’s navigation comes first (that’s inevitable), but you should have your professional tagline right underneath. Think of it as an elevator pitch that sums up who you are and what you do in a way that’ll pique others’ interest.
Don’t forget to add an image here too, to make it visually more appealing. We’re naturally drawn to human faces, so uploading a photo of yourself would be a great idea. Not to mention that it’ll help build rapport and establish your personal brand.
You can have a minimal approach and dive into your projects right after that, or add a few more sections like a mini about me going into more details, your services or areas of expertise highlighted, or a recommendation from a previous boss or client.
- Add your marketing projects
One of the main goals of having a marketing portfolio is to showcase your previous work, underlining your expertise and achievements. No matter where you are on the marketing career path.
In Copyfolio, it’s really easy to add them as projects, right to your homepage.
You can choose to create a case study page, upload a PDF file, or add an external link. For marketers, we recommend creating a new page for each project, as it’ll give you the space to write down all the important information. But what info should you include exactly?
- Who was the project for? What company or client?
- What type of project was it? E.g. email marketing campaigns, online advertisements, a brand deal with influencers, etc.
- What was the goal of the projects and what were the KPIs?
- What was your responsibility specifically?
- What challenges did you face and how did you overcome them?
- What did the end result look like and how was the performance?
If you’d like to read more about how to showcase marketing projects, going into details about different types, check out our article about marketing portfolios!
- Write your about and contact pages
Your homepage and projects take the lead, but it’s worth writing the about and contact pages too. Don’t put too much pressure on yourself, it’s better done than perfect —but you never know who will need their extra little nudge to give in and convert.
When it comes to your about page, remember the marketing principles you’d follow for writing a sales or landing page. It should be about them (your website visitors) and what you can do for them. Emphasize your expertise and add a touch of personality to make it relatable, and yourself approachable.
It’s a little different for your contact page. There’s no need for stories and long explanations, you just need to make it easy. As easy as possible for them to get in touch. You can either just write your email and/or phone number, big and bold —or add a contact form instead.
- Set a custom domain and share your site
The last thing you need to make your portfolio site perfectly professional is a custom URL. The best option is to get your own domain name —here’s how you can get a domain in Copyfolio. It’s the easiest to remember and shows others that you invested the time, effort, and money into your personal brand, therefor you’re someone to be taken seriously.
If you don’t care that much about building a long-lasting personal brand and don’t want to spend the extra $20 for a domain, you can also go with a simple custom URL ending. This means that your site’s link would start with your website builder, and have your custom name at the end. Like this: copyfol.io/v/yourname.
Marketing portfolio templates in action: 8 marketing portfolio examples made with Copyfolio
Starting with a template will save you loads of time, but you can still add all kinds of sections and change up the fonts and colors to truly make it your own. To give you some ideas of how some of Copyfolio’s marketing portfolio templates look “in real life”, we’ll show you a few sites our users built using them.
Our most popular marketing portfolio template: Letterpress
The “Letterpress” template has a circular image at the top of the homepage, which is perfect for adding a smaller profile picture, or even a logo.
Abigail swapped the original color palette for the black-and-white “Ink” palette and used similar photos for a super cohesive overall look. She added a CTA button below her tagline and wrote about her services alongside her short about me section, before diving into her projects and pricing.
Halle used the same color palette but decided to keep her homepage simple. After a short and to-the-point introduction, she went straight for displaying her work. She did so by dividing them into four categories instead of adding individual projects.
Michelle’s portfolio is similar to Halle’s in that her homepage only has her tagline and projects. The difference is that she used a different font preset and color palette, and organized her four projects in a row of four smaller thumbnails instead of the two-by-two grid.
Our minimalist template: Typewriter
The “Typewriter” template is popular for its clean and minimal look: it comes with the smallest hero image of all the templates, and the black-and-white palette by default.
Jaxon went along with the minimal theme by adding a short tagline and his projects only. For the projects, he coordinated all the thumbnails: an image of the people from the project overlaid with a screenshot of the impressions that specific post got.
Julie on the other hand went for a more text-heavy homepage. After her tagline she added a section of text about her interests and expertise, and only then does she continue with her projects.
Great for branding: Journal
The “Journal” template comes with the tagline aligned to the left, with a bigger picture on the right that gets taller if you write more into its left-side counterpart.
People usually upload their profile picture to the top, but Christy went for using it for branding purposes instead. She uploaded a picture of monstera leaves in front of a white background —which she then also used as her thumbnail background. This returning motif and its colors helped her create a cohesive look for her marketing portfolio.
For a fun and modern portfolio: Premier
One of Copyfolio's newest marketing portfolio templates is "Premier". It resembles "Journal" with the image on the right, but has a more fun and modern look with the tagline overlapping it a bit.
You don't have to worry about the visibility of your text though —we're adding a slight fade to your image automatically, to make sure your awesome tagline is still legible.
For bold first impressions: Billboard
Probably the boldest portfolio template, “Billboard” comes with a wall-to-wall background image for your tagline. It makes for a very visual site, but it also means that choosing the picture will make or break your first impression.
Angel chose a black, pink, and purple abstract image for this background, which she coordinated with similar dark and modern pictures for her project thumbnails. Inbetween her tagline and projects, she added an about me section, and embedded videos she worked on to give a sneak peek before going into more details.
Amazing for agencies: Agenda
Similar to “Journal”, “Agenda” also has a larger image on one side, and a tagline section on the other —but here the image is on the left, and the tagline got a darker background, whose color changes depending on the color palette you have.
Erin Hall (Mayhem Advertising)
Erin’s logo happened to match the default color palette of “Agenda” perfectly, so she decided to stick with it. After the logo and her tagline, she also added an introduction section, before showcasing her work samples below.
(Note: the "Agenda" template has been retired in March, 2023 from Copyfolio, and it's not available for new portfolio websites.)
Wanna see even more of these? Check our other post with more marketing portfolio examples!
Try one of Copyfolio’s marketing portfolio templates and create a site today
The hardest part is always getting started, but with Copyfolio, the website builder designed for writers and marketers, it really only takes a couple of minutes. Create an account, choose the template you liked, and you’re ready to go and make it your own.
There’s a variety of sections you can add, and all you have to do is fill them with content. You’ll never need to worry about sizing, padding, or adjusting it to be responsive. The editor does that all for you, so you can focus on writing and choosing the perfect pictures.
And to make portfolio building even easier, you’ll get tips and best practices in your inbox daily. Following them makes sure that the website you create will sweep everyone off their feet and convert like a dream.